Ali Arshad

Ali Arshad

Senior Software Engineer. Full-Stack Web Applications and AI Solutions.

Dallas, TX, United States

Available for contract, project-based, and short-term engagements with U.S. companies.

About

I am a senior software engineer with 13+ years of experience helping U.S. companies build, modernize, and scale the software their business depends on: from high-traffic publishing platforms to insurance, healthcare, e-commerce, and AI-powered systems.

Whether it is a platform that has outgrown its architecture, an integration that keeps breaking, or an AI idea that needs to become a working system, I focus on the solutions that matter most to the business and deliver them without drama.

More about how I work

Work that moved the needle

  • 4 million monthly readers, zero publishing interruptions Modernized a 16-year-old publishing platform onto containerized AWS infrastructure; page loads fell from 4.8s to 1.4s.
  • Insurance quotes: from 2 days to 15 minutes Built the quote & rating platform behind a national franchise program covering ~13,000 U.S. locations.
  • AI in production, not in demos Shipped an LLM-powered lead-response platform with evaluation controls and per-interaction cost monitoring.

Selected work

Digital Publishing Platform Modernization

Media & Publishing

Modernized a 16-year-old PHP codebase behind a publishing platform serving roughly 4 million monthly readers, migrating services to containerized AWS deployments with…

Page load time cut from 4.8s to 1.4s with zero publishing interruptions during a multi-year modernization.

Insurance Quote & Rating Platform

Insurance

Built and maintained the quote and rating platform behind a national franchise insurance program covering roughly 13,000 U.S. locations, with configurable business rules…

Quote turnaround reduced from 2 days to under 15 minutes across roughly 13,000 U.S. locations.

LLM-Powered Lead-Response Platform

SaaS / AI

Designed, built, and deployed an AI platform that classifies inbound leads and drafts tailored replies automatically, with evaluation controls and token-cost monitoring…

Automated lead classification and response in production, with measurable quality and cost per interaction.

View full portfolio

Client work is described in general terms and carefully managed under NDA agreements.

Latest from the blog

Legacy PHP Modernization: A Practical Roadmap

Most legacy systems are not failures. They are successes that outlived their architecture. Here is the roadmap I use to modernize PHP platforms while the…

· 2 min read

All articles

Have a system that needs serious hands?

I help U.S. companies solve the engineering problems that matter most, on contract, by project, or for a defined engagement. If that sounds like what you need, let's talk.

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